In the world of marketing, sometimes the most valuable connections are the ones nobody sees coming. For example, if you want to reach teachers, forget about job boards and educational websites. The real magic happens at—wait for it—Target.
Now, you’re probably thinking, “Target? Really?” But that’s exactly the point! No one ever thinks to associate Target with teachers, and that’s where the opportunity lies. It turns out, teachers love Target. And I don’t just mean they shop there—Target has become almost a cult favorite among educators, thanks to its teacher-friendly promotions, community initiatives, and a knack for offering exactly what they need, especially during back-to-school season.
But here’s the kicker: because this connection isn’t obvious, there’s almost no competition when it comes to advertising to teachers through Target-related channels. Most brands stick to the usual suspects—educational platforms, job boards, etc.—leaving this massive, untapped opportunity just sitting there.
Instead of competing in the crowded space of traditional teacher-focused advertising, pivot. A quick search will reveal tons of popular Target fan blogs, YouTube channels, and social media pages that typically cater to general consumer products. The best part? Because these connections were unexpected, ads a fresh and relevant, not just another typical promotion.
The moral of the story? Don’t be afraid to dig a little deeper and find those hidden connections. When you discover something like teachers’ love for Target, you’re not just uncovering a new marketing angle—you’re tapping into a well of untapped potential with less competition and a whole lot of impact.
So next time you’re strategizing, remember: sometimes the best connections are the ones nobody’s talking about yet.